FOR IMMEDIATE RELEASE

For further information contact:
Ray Tesi, Senior Vice President
1-800-331-8102, ext.123
rtesi@worldata.com

2008 Trends Revealed in the Worldata Fall List Price Index
First Time Ever Across-the-Board List Prices Decline
International B-to-B Email Trend Reported
Cost-Per-Lead Data Declines

October 6, Boca Raton, FL –

Worldata’s Fall 2008 List Price Index, the barometer for the pricing and trending of all list rental pricing, for the first time ever reveals a downward trend in every category of list rental prices. Permission-Based Email B-to-B , while still the highest priced category, showed the largest price decrease from the previous year. The second largest price decrease occurred in the Permission-Based Email B-to-C lists, which also saw the largest percent decrease from the previous year. International B-to-B Email pricing is tracked in the Index and released for the first time, as U.S.-based businesses increasingly utilize this outlet as a business growth opportunity. Cost-Per-Lead data, which Worldata revealed just one year ago, also saw a slight decrease in the consumer and B-to-B categories.

For over twenty years, the Worldata List Price Index has served the Direct/Interactive Marketing community as the key source for the pricing and trending of all list rentals . The Index provides a comparison of list prices during any given 12-month period and is reported quarterly tracking price fluctuations, as cost per thousand (CPM), for lists in various categories.

COMMENTS:“All list rental prices are seeing a downward turn and this is across-the-board in both the Business-to-Consumer and Business-to-Business categories that are tracked. The findings are extraordinary, yet not surprising, considering this is a mirror of the U.S. economic conditions. It is likely this trend will continue, at least for the next quarter or two until the U.S. economy is stabilized. We are seeing strong usage in the Technology, Small/Medium Business, and HR channels of the Business-to-Business category, as B-to-B marketers take advantage of this attractive pricing. A noticeable trend this quarter is that as U.S.- based businesses try to grow their market share outside of the U.S., we are finding an increase in the utilization of International lists for their direct marketing needs. This shift is thereby driving the price of International B-to-B Permission-Based Email to an average of $420/M, significantly higher than domestic pricing,” says Ray Tesi, Senior Vice President of Worldata.

For the first time, Worldata is tracking Permission-Based International Email:

• Permission-Based International Email averaged $420/M.

For the fourth consecutive quarter, Worldata is releasing its Cost-Per-Lead data findings. The categories tracked include Cost-Per-Lead Consumer and B-to-B Programs and White Paper Syndication Programs.

The Cost-Per-Lead programs tracked this Fall performed as follows:

• Cost-Per-Lead Consumer Programs averaged $1.15 per lead, a 4.17% decrease from last quarter.

• Cost-Per-Lead B-to-B Programs averaged $4.80 per lead, a 2.4% decrease from last quarter.

• White Paper Syndication Cost-Per-Lead programs showed an average of $12.50 per download, a 3.85% decrease.

The most recent Worldata List Price Index reflects price variations from October 2007 to October 2008. The lists evaluated are grouped into categories, such as Consumer Book Buyers, Newsletters and Business Merchandise Buyers, to name a few. Information such as Average Price, Lowest List Price, Highest List Price and Exact Dollar Change are provided. Through charts and graphs, year-to-year price fluctuations can easily be distinguished in this index.

With this in mind, the comparison of lists in this Fall 2008 List Price Index to the Fall 2007 List Price Index of a year ago reveals some very significant variations not only in individual categories, but in media types as well as exhibited below:

The Straight Average Graph (Chart 1) in the Worldata List Price Index examines the average price per thousand (PPM) of the lists we have grouped in each category. Triple bars are used in each category for easy comparison of October 2006 and 2007 prices to October 2008 prices.

Overall, PPM averages for October 2008 decreased from October 2007. However, specific groups within categories demonstrated more significant decreases worth reporting.

• Permission-Based Email B-to-B is the highest priced category, with an October 2008 straight average price of $293/M, a decrease of $12/M from last year.

• Public Sector and Newsletters are both the second highest priced categories, with an October 2008 straight average price of $174/M and $165/M respectively,with Public Sector decreasing $1/M from last year and Newsletters decreasing $10/M from last year.

The Straight Dollar Change Graph (Chart 2) shows the precise dollar amount that the average price for each category has changed within the specified 12-month period.

• The largest price decrease occurred in the Permission-Based Email B-to-B, which dropped $12/M from the previous year. The second largest price decrease occurred in the Permission-Based Email B-to-C lists, which dropped $11/M from the previous year.

• The lowest price decreases occurred with Attendees/Members, Consumer Book Buyers and Public Sector, each dropping $1/M from last year.

The Straight Average Percent Dollar Change Graph(Chart 3) takes into consideration the straight average for each category.

• Permission-Based Email B-to-C reflects the largest percent decrease at 6.83%.

• This was followed by a 5.71% decrease in Newsletters.

• The lowest percentage decrease occurred in the Public Sector category with a 0.57% decrease.

• This was followed by a 0.76% decrease in the Attendees/Members category.

Worldata and its group of companies have been leaders in the direct/interactive marketing services field for over 30 years. Worldata designed its corporateheadquarters, located in Boca Raton, Florida, from the ground up. It is the only company offering all services under one roof, including Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge Purge, Cost-Per-Lead Marketing and Co-Registration, Custom Marketing Solutionsand Banner Advertising. Information about Worldata can be found at www.worldata.com or contact Ray Tesi, Senior Vice President, at 800-331-8102 or via email at rtesi@worldata.com