FOR IMMEDIATE RELEASE

For further information contact:
Ray Tesi, Senior Vice President
1-800-331-8102, ext.123
rtesi@worldata.com

Worldata Releases the Summer 2008 List Price Index
B-to-C List Prices Decrease,
B-to-B Lists Prices Remain Steady;
Cost-Per-Lead Data Stable

July 2008, Boca Raton, FL –

Worldata’s Summer 2008 List Price Index, the barometer for the pricing and trending of all list rental pricing,shows a decrease this year in B-to-C, while B-to-B lists remained steady. At the same time, Donors and Newsletters lists all saw minimal increases. Cost-Per-Lead data, which Worldata just revealed last fall, also saw a slight decrease in the consumer category.

For over twenty years, Worldata, the leaders in the direct/interactive marketing services field, have produced the Worldata List Price Index, which provides a comparison of list prices during any given 12-month period and is reported quarterly. The List Price Index tracks price fluctuations, as cost per thousand (CPM), for lists in various categories and has become the barometer of the list industry.

COMMENTS:“The most significant findings are we are noticing that B-to-C lists are decreasing quite a bit from last year while the CPM for B-to-B lists has remained consistent. The decrease across all consumer categories is primarily due to the current economic conditions that are noticeably influencing these list price trends. The Business categories still remain strong and the B-to-B Email channel in particular continues to be a highly competitive and successful channel, especially in the Technology and HR segments,” says Ray Tesi, Senior Vice President of Worldata.

For the third consecutive quarter, Worldata is releasing its Cost-Per-Lead data findings. The categories tracked include Cost-Per-Lead Consumer and B-to-B Programs and White Paper Syndication Programs.

The Cost-Per-Lead programs tracked this summer performed as follows:

• Cost-Per-Lead Consumer Programs averaged $1.20 per lead, a $.10 decrease over last quarter.

• Cost-Per-Lead B-to-B Programs averaged $4.90 per lead, holding steady over last quarter.

• White Paper Syndication Cost-Per-Lead programs showed an average of $13.00 per download, a 1.89% decrease.

COMMENTS:“The Cost-Per-Lead market channel is holding its own and remaining at a cost-effective pricing pace. This media channel continues to be a valuable way to generate qualified leads on a fixed dollar budget with leads paid for as they are generated. As more and more marketers see the benefits of the channel it will gain more momentum and we may see future fluctuations,” says Tesi.

The most recent Worldata List Price Index reflects price variations from July 2007 to July 2008. The lists evaluated are grouped into categories, such as Consumer Book Buyers, Newsletters and Business Merchandise Buyers, to name a few. Information such as Average Price, Lowest List Price, Highest List Price and Exact Dollar Changes are provided. Through charts and graphs, year-to-year price fluctuations can easily be distinguished in this index.

With this in mind, the comparison of lists in this Summer 2008 List Price Index to the Summer 2007 List Price Index of a year ago reveals some very significant variations not only in individual categories, but in media types as well as exhibited below:

The Straight Average Graph (Chart 1) in the Worldata List Price Index examines the average price per thousand (PPM) of the lists we have grouped in each category. Triple bars are used in each category for easy comparison of July 2006 and 2007 prices to July 2008 prices.

Overall, PPM averages for July 2008 remain consistent as compared to July 2007. However, specific groups within categories demonstrated high increases and decreases worth reporting.

• Permission Based Email B-to-B is the highest priced category, with a July 2008 straight average price of $299/M, an increase of $1/M from last year.

• Public Sector and Permission Based Email B-to-C are both the second highest priced categories, with a July 2008 straight average price of $170/M for both, with Public Sector remaining the same as last year and Permission Based Email B-to-C decreasing by $5/M.

The Straight Dollar Change Graph (Chart 2) shows the precise dollar amount that the average price for each category has changed within the specified 12-month period.

• The largest price decreases occurred in the Permission-Based Email B-to-C category, which dropped $5/M from the previous year. The Consumer Magazines and Consumer Merchandise Buyers lists also dropped $3/M and $2/M respectively.

• The largest price increases, while not significant, occurred with Newsletters increasing $2/M, Donors withan increase of $1/M, and BusinessMerchandise Buyers increasing $1/M.

The Straight Average Percent Dollar Change Graph(Chart 3) takes into consideration the straight average for each category.

• Permission-BasedB-to-C Email reflects the largest percent decrease at 2.86%.

• This was followed by a 2.78% decrease in Consumer Magazines.

• The biggest percentage increase occurred in the Newsletter category with a 1.24% increase.

• This was followed by a 1.22% increase in the Donors category.

Worldata and its group of companies have been leaders in the direct/interactive marketing services field for over 30 years. Worldata designed its corporateheadquarters, located in Boca Raton, Florida, from the ground up. It is the only company offering all services under one roof, including Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge Purge, Cost-Per-Lead Marketing and Co-Registration, Custom Marketing Solutionsand Banner Advertising. Information about Worldata can be found at www.worldata.com or contact Ray Tesi, Senior Vice President, at 800-331-8102 or via email at rtesi@worldata.com