FOR IMMEDIATE RELEASE

For further information contact:
Ray Tesi, Senior Vice President
1-800-331-8102, ext.123
rtesi@worldata.com

Worldata Releases the Winter 2008 List Price Index
B-to-B and B-to-C Email List Prices Continue to Decrease
Three Postal Categories Show Increases;
Plus Cost-Per-Lead Data Increasing Slightly

March 10, 2008, Boca Raton, FL –

Worldata’s Winter 2008 List Price Index, the barometer for the pricing and trending of all list rental pricing,shows a continued decrease in B-to-B and B-to-C Email list prices of $2/M and $3/M respectively. At the same time, Databases/Masterfiles, Public Sector, and Attendees/Members all saw an increase. Cost-Per-Lead data, which Worldata just revealed last quarter, is seeing a slight increase in its pricing.

For over twenty years, Worldata, the leaders in the direct/interactive marketing services field, have produced the Worldata List Price Index, which provides a comparison of list prices during any given 12-month period and is reported quarterly. The List Price Index tracks price fluctuations, as cost per thousand (CPM), for lists in various categories and has become the barometer of the list industry.

COMMENTS:“We have noticed the continuing trend of lower CPMs for B-to-B and B-to C Permission-Based Email lists. This is due to the significant increase in the number of Email lists coming to the market, and because of this increased competition coupled with weakening performance in the channel, list owners are negotiating CPMs off ratecard pricing. Although Email list pricing continues to drop, it still remains a highly successful channel for markets in certain key segments such as HR, Technology and Sales,” says Ray Tesi, Senior Vice President of Worldata.

For the second consecutive quarter, Worldata is releasing its Cost-Per-Lead data findings. The categories tracked include Cost-Per-Lead Consumer and B-to-B Programs, White Paper Syndication Programs and now, new for this report, Worldata is announcing the baseline for the cost for custom questions.

The Cost-Per-Lead programs tracked this winter performed as follows:

• Cost-Per-Lead Consumer Programs averaged $1.30 per lead, a slight decrease over last quarter.

• Cost-Per-Lead B-to-B Programs averaged $4.90 per lead, an increase of 7% over last quarter.

• White Paper Syndication Cost-Per-Lead programs showed an average of $13.25 per download, an increase of $.70 over last quarter.

• The cost for an additional custom question on top of the base CPL averaged $.85 per question for the first time recorded.

COMMENTS:“This Cost-Per-Lead emerging market channel is proving to be an extremely cost effective medium to obtain the best quality leads without breaking the budget. Leads are paid for as they are generated, and therefore the price of these valuable prospects is gaining momentum,” says Tesi.

The most recent Worldata List Price Index reflects price variations from February 2007 to February 2008. The lists evaluated are grouped into categories, such as Consumer Book Buyers, Newsletters and Business Merchandise Buyers, to name a few. Information such as Average Price, Lowest List Price, Highest List Price and Exact Dollar Changes are provided. Through charts and graphs, year-to-year price fluctuations can easily be distinguished in this index.

With this in mind, the comparison of lists in this Winter 2008 List Price Index to the Winter 2007 List Price Index of a year ago reveals some very significant variations not only in individual categories, but in media types as well as exhibited below:

The Straight Average Graph (Chart 1) in the Worldata List Price Index examines the average price per thousand (PPM) of the lists we have grouped in each category. Triple bars are used in each category for easy comparison of February 2006 and 2007 prices to February 2008 prices.

Overall, PPM averages for February 2008 remain consistent as compared to February 2007. However, specific groups within categories demonstrated high increases and decreases worth reporting.

• Permission Based Email Business-to-Business is the highest priced category, with a February 2008 straight average price of $287/M, a decrease of $2/M from last year. The decreased pricing in the Business-to-Business Email category reflects a growth in the number of B-to-B Email lists available for rental. The increased supply has led to more choices for mailers and has created price pressure within the marketplace.

• Newsletters is the second highest priced category, with a February 2008 straight average price of $178/M, an increase of $6/M from last year.

• Public Sector was the third highest priced category from 2008 at $170, an increase of $8/M from the prior year.

The Straight Dollar Change Graph (Chart 2) shows the precise dollar amount that the average price for each category has changed within the specified 12-month period.

• The largest price increases occurred with Attendees/Members and Public Sector, each having increases of $8/M, and Databases/Masterfiles increasing $9/M.

• The largest price decreases occurred in the Permission-Based Email B-to-B and B-to-C categories, which dropped $2/M and $3/M respectively from the previous year. While the Email category CPM is dropping, it is still strong and only responding to the entrance of Cost-Per-Lead Marketing into its arena.

The Straight Average Percent Dollar Change Graph(Chart 3) takes into consideration the straight average for each category.

• Permission-BasedB-to-C Email reflects the largest percent decrease at 2.17%.

• This was followed by a 0.69% decrease in the Permission-Based B-to-B Email.

• The heaviest percentage increase occurred in the Attendees/Members category with a 6.67% increase.

• This was followed by a 6.62% increase in the Databases/Masterfiles category.

Worldata and its group of companies have been leaders in the direct/interactive marketing services field for over 30 years. Worldata designed its corporateheadquarters, located in Boca Raton, Florida, from the ground up. It is the only company offering all services under one roof, including Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge Purge, Cost-Per-Lead Marketing and Co-Registration, Custom Marketing Solutionsand Banner Advertising. Information about Worldata can be found at www.worldata.com or contact Ray Tesi, Senior Vice President, at 800-331-8102 or via email at rtesi@worldata.com