FOR IMMEDIATE RELEASE

For further information contact:
Ray Tesi, Senior Vice President
1-800-331-8102, ext.123
rtesi@worldata.com

Worldata Releases the Fall 2007 List Price Index
Consumer List Rental Files See Price Decline
First Time Released: Cost-Per-Action/Cost-Per-Lead Data
Baseline Data Now Tracked in the Index

November 2007, Boca Raton, FL –

Worldata’s 2007 List Price Index, the barometer for the pricing and trending of all list rental pricing,shows a decline from a year ago in the Databases/Masterfiles and B-to-C Magazines categories, and a continuation from a year ago in the decline of B-to-B and B-to-C permission-based email list pricing.

For over twenty years, Worldata, the leaders in the direct/interactive marketing services field, have produced the Worldata List Price Index, which provides a comparison of list prices during any given 12-month period and is reported quarterly. The List Price Index tracks price fluctuations, as cost per thousand (CPM), for lists in various categories and has become the barometer of the list industry.

“The CPMs for Databases/Masterfiles and Consumer Magazines showed a marked decrease from last year, primarily due to mailers’ aggressive lead into the holiday promotions this year. The trend of lower CPMs for B-to-C Permission-Based Email lists appears to be continuing this fall 2007 which is consistent with the direct mail consumer price declines. While the email category CPM is dropping, it is still strong and only responding to the entrance of Cost-Per-Action Marketing into its arena,” says Ray Tesi, Senior Vice President of Worldata.

For the first time, Worldata has released baseline data for tracking Cost-Per-Action/Cost-Per-Lead data as this media increasingly invades the online marketing space. The categories tracked include Cost-Per-Lead Consumer and B-to-B programs and White Paper Syndication Cost-Per-Lead Programs.

“We are seeing an overwhelming industry shift from traditional postal and email list marketing to online marketing such as Co-Registration and other Cost-Per-Lead and Cost-Per-Action programs. As marketers are becoming more internet-savvy and willing to reap the benefits of these powerful, new unconventional lead generation methods, they are becoming better able to grow prospect bases and build marketing lists at prices that we predict will become very competitive, yet be very attractive in ROI,” says Tesi.

The three Cost-Per-Action programs tracked this fall performed as follows:

• Cost-Per-Lead Consumer Programs averaged $1.35 per lead.

• Cost-Per-Lead B-to-B Programs averaged $4.55 per lead.

• White Paper Syndication Cost-Per-Lead programs showed an average of $12.55 per download.

The most recent Worldata List Price Index reflects price variations from November 2006 to November 2007. The lists evaluated are grouped into categories, such as Consumer Book Buyers, Newsletters and Business Merchandise Buyers, to name a few. Information such as Average Price, Lowest List Price, Highest List Price and Exact Dollar Changes are provided. Through charts and graphs, year-to-year price fluctuations can easily be distinguished in this index.

The comparison of lists in this Fall 2007 List Price Index to the Fall 2006 List Price Index of a year ago reveals some very significant variations not only in individual categories, but in media types as well as exhibited below:

The Straight Average Graph (Chart 1) in the Worldata List Price Index examines the average price per thousand (PPM) of the lists we have grouped in each category. Triple bars are used in each category for easy comparison of November 2005 and 2006 prices to November 2007 prices.

Overall, PPM averages for November 2007 remain consistent as compared to November 2006. However, specific groups within categories demonstrated notable increases and decreases worth reporting.

• Permission-Based Email Business-to-Business and Permission-Based Email Business-to-Consumer categories are among the top three highest priced, with a November 2007 straight average price of $275/M and $161/M respectively, and decreases of $2/M and $6/M over last year. The decreased pricing continues to reflect a decline in the number of responsive B-to-B and B-to-C Email lists available for rental as well as the increased activity of Cost-Per-Action Marketing.

• Newsletters take the second highest priced category, with a November 2007 straight average price of $178/M, unchanged from this time last year.

The Straight Dollar Change Graph (Chart 2) shows the precise dollar amount that the average price for each category has changed within the specified 12-month period.

• The largest postal price decreases occurred with Databases/Masterfiles and B-to-C Magazines categories with decreases of $11/M and $5/M respectively. This is a direct reflection of mailers’ very aggressive lead into the holiday season promotions—more so than last year. Mailers are looking for more cost-effective lists to mail in higher volumes and Databases/Masterfiles and B-to-C lists provide that economy of scale, thereby lowering the CPMs.

• CPMs increased in the Attendees/Members category $4/M over the past year. This indicates a continued strong performance in this category. Finely targeted with conference attendance names and memberships, these lists continue to provide a highly engaged subscriber base in all vertical markets.

• Permission-Based Email Business-to-Consumer decreased $6/M over the previous year and Permission-Based Email Business-to-Business decreased $2/M. While the email category CPM is dropping, it is still strong and only responding to the entrance of Cost-Per-Action Marketing into its arena.

The Straight Average Percent Dollar Change Graph(Chart 3) takes into consideration the straight average for each category.

• The heaviest postal percentage decrease occurred in the Databases/Masterfiles category with an 8.09% decrease.

• This was followed by a postal 4.76% decrease in the B-to-C Magazines category.

• In the email category, Permission-Based Email Business-to-Consumer showed the largest decrease with 3.59%.

The heaviest percentage increase occurred in the Attendees/Members category with a 3.45% increase.

Worldataand its group of companies have been leaders in the direct/interactive marketing services field for over 30 years. Worldata designed its corporateheadquarters, located in Boca Raton, Florida, from the ground up. It is the only company offering all services under one roof, including Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Co-Registration and Cost-Per-Lead Marketing, Database Marketing Services, Data Hygiene, Change of Address, Merge Purge, Custom Marketing Solutionsand Banner Advertising. More information about Worldata can be found at www.worldata.com or by contacting Ray Tesi, Senior Vice President, at 800-331-8102 or via email at rtesi@worldata.com.