FOR IMMEDIATE RELEASE

For further information contact:
Ray Tesi, Senior Vice President
1-800-331-8102, ext.123
rtesi@worldata.com

Worldata releases the Winter 2007 List Price Index
B-to-B and B-to-C Email List Prices Continue to Decrease

January 2007, Boca Raton, FL –

Worldata’s 2007 List Price Index, the barometer for the pricing and trending of all list rental pricing,shows a continued decrease in b-to-b and b-to-c e-mail list prices of $4/M and $7/M respectively. At the same time, b-to-b magazine lists continue to increase while b-to-c magazines stayed the same.

For over twenty years, Worldata, the leaders in the direct/interactive marketing services field, have produced the Worldata List Price Index, which provides a comparison of list prices during any given 12-month period and is reported quarterly. The List Price Index tracks price fluctuations, as cost per thousand (CPM), for lists in various categories and has become the barometer of the list industry.

The most recent Worldata List Price Index reflects price variations from January 2006 to January 2007. The lists evaluated are grouped into categories, such as Consumer Book Buyers, Newsletters and Business Merchandise Buyers, to name a few. Information such as Average Price, Lowest List Price, Highest List Price and Exact Dollar Changes are provided. Through charts and graphs, year-to-year price fluctuations can easily be distinguished in this index.

COMMENTS:“Over the past few quarters, we forecasted that Email pricing would drop significantly over the next three to six months due to changes in ISP and ESP delivery methods. As predicted, Email CPM’s have decreased by as much as $7.00 per thousand in this quarter alone. Due to the rising number of Email lists that are coming on to the market and lower-than-average response rates, many list owners are finding it necessary to compete with negotiated CPM’s and off-ratecard pricing. Another significant change has been the CPM’s for Consumer Magazines rising as the desire for more Direct-To-Publisher names increased due to the weaker than expected performance of many files comprised mostly of Agency Sold names. While the demand is still high, Consumer Magazine list prices seem to have stabilized,” says Ray Tesi, Senior Vice President of Worldata.

With this in mind, the comparison of lists in this Winter 2007 List Price Index to the Winter 2006 List Price Index of a year ago reveals some very significant variations not only in individual categories, but in media types as well as exhibited below:

The Straight Average Graph (Chart 1) in the Worldata List Price Index examines the average price per thousand (PPM) of the lists we have grouped in each category. Triple bars are used in each category for easy comparison of January 2005 and 2006 prices to January 2007 prices.

Overall, PPM averages for January 2007 remain consistent as compared to January 2006. However, specific groups within categories demonstrated high increases and decreases worth reporting.

• Permission Based Email Business-to-Business is the highest priced category, with a January 2007 straight average price of $273/M, a decrease of $4/M over last year. The decreased pricing in the Business-to-Business Email category reflects a growth in the number of BtoB Email lists available for rental. The increased supply has led to more choices for mailers and has created price pressure within the marketplace.

• Permission Based Email Business-to-Consumer, with a January 2007 straight average price of $160M, has the largest decrease of the time period of $7/M over last year. The decreased pricing in the Business-to-Consumer Email category is a further indication that the number of BtoC Email lists available for rental is also continuing to rise forcing CPM’s downward.

• Newsletters is the second highest priced category, with an January 2007 straight average price of $172/M, a decrease of $6/M over last year.

• Donors category continues to display the lowest overall price of $82, an increase of $3/M over last year.

The Straight Dollar Change Graph (Chart 2) shows the precise dollar amount that the average price for each category has changed within the specified 12-month period.

• The largest price increases occurred with Attendees/Members and Databases/Masterfiles, both had an increase of $5/M.

• The largest price decrease occurred in the Permission-based Email Business-to-Consumer category, which dropped $7M over the past year. This may indicate the willingness of list owners to drop the list cost of their rental files in an effort to increase rentals and revenue to compete with negotiated CPM’s and off-ratecard pricing.

The Straight Average Percent Dollar Change Graph(Chart 3) takes into consideration the straight average for each category.

• The heaviest percentage increase occurred in the Attendees/Members category with a 4.35% increase.

• This was followed by a 3.82% increase in the Databases/Masterfiles category.

B-to-C Email reflects the largest percent decrease at –4.19%.

Worldata and its group of companies have been leaders in the direct/interactive marketing services field for over 30 years. Worldata designed its corporate headquarters, located in Boca Raton, Florida, from the ground up. It is the only company offering all services under one roof, including Email and Postal List Management, List Brokerage, Email Transmission and Tracking, Database Marketing Services, Data Hygiene, Change of Address, Merge Purge, Custom Marketing Solutionsand Banner Advertising. Information about Worldata can be found at www.worldata.com or contact Ray Tesi, Senior Vice President, at 800-331-8102 or via email at rtesi@worldata.com.

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